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Synthetic audience research

Talk to your audience before you ship.

Build AI panelists grounded in your own research. Chat one-on-one or broadcast to a panel. See how every panelist is feeling across the topics that matter.

Why teams switch

The questions you have today won't wait six weeks for a study.

Survey panels and research agencies were built for a slower world. Pulse Panel was built for the question you have right now.

Survey panels

Cost
$$ per response
Speed
Days to weeks
Shape
One-shot fielding
  • 65M strangers, none of whom know your product.
  • Pay-per-respondent and recruit every time.
  • Generic — the panel doesn't grow with you.

Research agencies

Cost
$$$ per study
Speed
Weeks to months
Shape
Brief → field → report
  • Defensible, but only at agency cadence.
  • You wait for someone else's calendar.
  • Insights ship as a deck, not a conversation.

Pulse Panel

Us
Cost
Self-serve, flat
Speed
Seconds to minutes
Shape
Always-on conversation
  • Panelists built from YOUR research — they know your domain.
  • Living: they learn, feel, evolve, react to the world.
  • Ask anything, anytime. Broadcast to a panel or chat 1:1.

These aren't panelists. They're people you can talk to.

They learn. They feel. They evolve.

Most “AI panelists” are a system prompt and a stock photo. Pulse Panel panelists have a brain — memory of every conversation, a mood that shifts, a view of the world that updates as the world updates.

Memory

They remember every conversation you've had — yesterday's product idea, last week's pricing question. Bring it up; they remember.

Mood

Sluggish Monday morning, fired up after a launch. Mood shifts colour the answer the way it would for any person.

World events

Inflation hits them. A news story lands. The market shifts. The world doesn't pause for your study, and neither do they.

Reflection

Between sessions they think about what they said, notice contradictions, and update. Their views aren't frozen at the moment of creation.

Social graph

They know each other. They've heard things. The skeptic in your panel will reference what the loyalist said last week — without you prompting it.

Evolution

Their voice and views shift over months as you talk to them. The panel you have in Q3 is not the panel you started with — same as real people.

Workshops → Living Panel

The research you've already paid for, still answering questions.

Drop in transcripts, decks, and field notes from the interviews and workshops you've already run. Pulse Panel turns them into a living panel that knows your domain — and keeps going long after the workshop ends.

  • Every panelist is grounded in what was actually said in the room. Not the public web. Not 65 million strangers.
  • Tag panelists (ITDMs, moms, regulars, skeptics) and assemble the right panel for any question, in seconds.
  • Get answers in minutes, not weeks. No scheduling, no honoraria, no re-recruiting.

Q1 panel · 6 panelists

From 12 transcripts
  • Karen Mitchell
    Enterprise Transformer
  • David Chen
    Disruptor Builder
  • Mike Donnelly
    Lapsed Loyalist
  • Ashley Rivera
    Busy Mom Loyalist
  • Linda Sullivan
    Senior Value-Hunter
  • Joe DiPalma
    Veteran Patron

Tagged · searchable · always-on

The toolkit

Four shapes for whatever question is in front of you.

Panelists

Multi-dimensional people built from your research — demographics, motivations, decision style, lived experience, voice. Domain-aware, not generic.

One-on-one chat

Text-message-style threads with any panelist. Streaming responses, full memory, panelist-specific voice. Insights surface as you go.

Panels

Group panelists, broadcast one prompt, watch them respond in parallel. Independent, Debate, or Consensus — pick the shape that fits.

Pulse

Read sentiment across the topics you track. Watch reactions shift as you ship. Per-panelist drilldown when something moves.

How it works

Three steps. Most teams ship a question by their first afternoon.

01

Build the panel

Upload research, transcripts, CRM exports — or seed from the template library. Every panelist is embedded in your IP.

02

Talk to them

Open a one-on-one thread or broadcast to a panel. Independent, debate, or consensus — pick the mode that fits the question.

03

Watch the pulse

Tag topics that matter. Pulse tracks how every panelist feels in real time. Quick Fire turns one question into a chart in under a minute.

Quick Fire

One question, one chart, sixty seconds.

Fire a question at every panelist in your panel. Pulse Panel auto-picks the chart shape that fits and prints the report co-branded for your client.

Yes / No

Do you work out at Anytime Fitness?

17 responses

  • Yes11 · 65%
  • No6 · 35%
Numeric

How many times a week do you work out?

17 responses · Mean 3.4 · Median 3

  • 1×1
  • 2×2
  • 3×6
  • 4×5
  • 5×2
  • 6×1
Short answer

Which gym do you prefer?

17 responses

  • Anytime Fitness8 · 47%
  • Planet Fitness5 · 29%
  • Local gym3 · 18%
  • Won't say1 · 6%

Industries we've built panels for

We already know your audience. Bring your IP, sharpen them.

25+ industries built out and expanding daily.

ITDMs
Education
Fitness
Financial Services
Casual Dining

Stop scheduling research. Start asking.

Pulse Panel turns the research you already have into a panel you can talk to all day. Bring your IP. Ship better questions.