Bring the voice of your customer to every meeting.
Build a panel that reflects your audience. See how they're feeling across the topics that matter — then pick the conversation back up any time you need.
Why teams switch
The questions you have today won't wait six weeks for a study.
Survey panels and research agencies were built for a slower world. Pulse Panel was built for the question you have right now.
Survey panels
- Cost
- $$ per response
- Speed
- Days to weeks
- Shape
- One-shot fielding
- 65M strangers, none of whom know your product.
- Pay-per-respondent and recruit every time.
- Generic — the panel doesn't grow with you.
Research agencies
- Cost
- $$$ per study
- Speed
- Weeks to months
- Shape
- Brief → field → report
- Defensible, but only at agency cadence.
- You wait for someone else's calendar.
- Insights ship as a deck, not a conversation.
Pulse Panel
Us- Cost
- Self-serve, flat
- Speed
- Seconds to minutes
- Shape
- Always-on conversation
- Panelists built from YOUR research — they know your domain.
- Living: they learn, feel, evolve, react to the world.
- Ask anything, anytime. Broadcast to a panel or chat 1:1.
These aren't panelists. They're people you can talk to.
They learn. They feel. They evolve.
Most “AI panelists” are a system prompt and a stock photo. Pulse Panel panelists have a brain — memory of every conversation, a mood that shifts, a view of the world that updates as the world updates.
Memory
They remember every conversation you've had — yesterday's product idea, last week's pricing question. Bring it up; they remember.
Mood
Sluggish Monday morning, fired up after a launch. Mood shifts colour the answer the way it would for any person.
World events
Inflation hits them. A news story lands. The market shifts. The world doesn't pause for your study, and neither do they.
Reflection
Between sessions they think about what they said, notice contradictions, and update. Their views aren't frozen at the moment of creation.
Social graph
They know each other. They've heard things. The skeptic in your panel will reference what the loyalist said last week — without you prompting it.
Evolution
Their voice and views shift over months as you talk to them. The panel you have in Q3 is not the panel you started with — same as real people.
Workshops → Living Panel
The research you've already paid for, still answering questions.
Drop in transcripts, decks, and field notes from the interviews and workshops you've already run. Pulse Panel turns them into a living panel that knows your domain — and keeps going long after the workshop ends.
- Every panelist is grounded in what was actually said in the room. Not the public web. Not 65 million strangers.
- Tag panelists (ITDMs, moms, regulars, skeptics) and assemble the right panel for any question, in seconds.
- Get answers in minutes, not weeks. No scheduling, no honoraria, no re-recruiting.
Q1 panel · 6 panelists
From 12 transcripts
Karen MitchellEnterprise Transformer
David ChenDisruptor Builder
Mike DonnellyLapsed Loyalist
Ashley RiveraBusy Mom Loyalist
Linda SullivanSenior Value-Hunter
Joe DiPalmaVeteran Patron
Tagged · searchable · always-on
The toolkit
Four shapes for whatever question is in front of you.
Panelists
Multi-dimensional people built from your research — demographics, motivations, decision style, lived experience, voice. Domain-aware, not generic.
One-on-one chat
Text-message-style threads with any panelist. Streaming responses, full memory, panelist-specific voice. Insights surface as you go.
Panels
Group panelists, broadcast one prompt, watch them respond in parallel. Independent, Debate, or Consensus — pick the shape that fits.
Pulse
Read sentiment across the topics you track. Watch reactions shift as you ship. Per-panelist drilldown when something moves.
How it works
Three steps. Most teams ship a question by their first afternoon.
Build the panel
Upload research, transcripts, CRM exports — or seed from the template library. Every panelist is embedded in your IP.
Talk to them
Open a one-on-one thread or broadcast to a panel. Independent, debate, or consensus — pick the mode that fits the question.
Watch the pulse
Tag topics that matter. Pulse tracks how every panelist feels in real time. Quick Fire turns one question into a chart in under a minute.
Quick Fire
One question, one chart, sixty seconds.
Fire a question at every panelist in your panel. Pulse Panel auto-picks the chart shape that fits and prints the report co-branded for your client.
“Do you work out at Anytime Fitness?”
17 responses
- Yes11 · 65%
- No6 · 35%
“How many times a week do you work out?”
17 responses · Mean 3.4 · Median 3
- 1×1
- 2×2
- 3×6
- 4×5
- 5×2
- 6×1
“Which gym do you prefer?”
17 responses
- Anytime Fitness8 · 47%
- Planet Fitness5 · 29%
- Local gym3 · 18%
- Won't say1 · 6%
Industries we've built panels for
We already know your audience. Bring your IP, sharpen them.
25+ industries built out and expanding daily.
- IT Decision Makers
- Financial Services
- Healthcare
- Education
- Casual Dining
- Fitness & Wellness
- Retail & CPG
- Manufacturing
- Construction & Trades
- Professional Services
- Energy & Utilities
- Logistics & Transport
- Public Sector
- Automotive
- Real Estate
- Media & Marketing
- Hospitality & Travel
- Telecommunications
- Pharmaceuticals
- Grocery & Convenience
- Apparel & Footwear
- Home Improvement
- Pet Care
- Banking
- Legal Services
- Nonprofit
- Agriculture
and more every week
FAQ
Audience insight, answered.
What is Pulse Panel?
Pulse Panel is a synthetic audience research tool. You build living AI panelists — digital twins of your real audience — from your own research, then chat one-on-one or broadcast a question to the whole panel and watch their reactions come in, in minutes instead of weeks.
What is synthetic audience research?
Synthetic audience research uses AI personas grounded in real data to stand in for your audience. Instead of recruiting strangers for a survey or waiting weeks for a focus group, you ask AI panelists built from your own research and get qualitative, in-voice reactions on demand.
Can I create a digital twin of my audience or customers?
Yes. Pulse Panel builds AI panelists — digital twins, or replicas, of your audience — from your interviews, transcripts, workshops, and CRM data. Each panelist carries real demographics, motivations, decision style, and voice, so they respond the way your actual customers would.
What are audience replicas or synthetic personas?
An audience replica is an AI persona modeled on a real segment of your customers. Pulse Panel's panelists are living replicas: they have memory, mood, and awareness of world events, and they evolve over time — so they behave less like a static persona and more like a person you can keep talking to.
How is Pulse Panel different from a survey panel or focus group?
Survey panels draw from millions of strangers and charge per response; focus groups and research agencies run on someone else's calendar and ship a deck weeks later. Pulse Panel's panelists are built from your own research, already know your domain, and answer in seconds — an always-on conversation rather than a one-shot study.
What can I use Pulse Panel for?
Creative review (gut reactions to ads, landing pages, taglines, and campaign concepts), message and pricing-reaction testing, concept and positioning feedback, and ongoing audience insight. Quick Fire turns a single question into a chart in under a minute.
Are the AI panelists grounded in my own data?
Yes. Panelists are embedded in the research you upload — transcripts, decks, field notes, CRM exports — not the public web or a pool of sixty-five million strangers. They're grounded in what your customers actually said.
How do I get started with Pulse Panel?
Pulse Panel is invitation-only during early access. Request a demo and we'll build custom panelists from your research and walk you through a live session.
Stop scheduling research. Start asking.
Turn the research you already have into a panel you can talk to all day.