Why Pulse Panel
Traditional panels: 6 weeks, $25K.
Pulse Panel: 6 minutes, $5.
Real panels move at the speed of calendars — vendor briefs, recruiting screeners, scheduling tetris, 90-minute transcripts. Pulse Panel moves at the speed of curiosity. Same depth of insight, a fraction of the cost, ready before your coffee's cold.
The traditional research gauntlet
Eight handoffs, three vendors, six weeks. The work itself is fine — it's the calendar between each step that's killing you.
Define audience, hypotheses, screener criteria, draft the discussion guide.
Solicit 2–3 quotes, evaluate panels, negotiate scope.
Vendor fields the screener, qualifies n=8–12, manages drop-outs and reschedules.
Calendar tetris across time zones, holds, reschedules, no-show buffer.
90-minute interviews × 8–12, moderator fee, note-takers, room/tech.
Verbatim transcripts so the analyst can code at scale.
Thematic coding, affinity mapping, quote selection, software licenses.
Synthesize, edit, present, defend the findings in a readout.
Mid-market anchor: ~$24,500 across ~42 calendar days.
What Pulse Panel collapses it into
Three steps. Six minutes. Same depth of qualitative insight — quotes, dissent, follow-ups — minus the recruiting, the scheduling, the transcription, and the wait.
Tap the panelists already in your workspace — built from your real customers' transcripts.
1:1 chat, panel broadcast, or Quick Fire poll. Same panelist answers consistently across all three.
Responses fan out and stream in parallel. Each panelist stays in character. Quotes, follow-ups, and dissent — all real-time.
No recruiting, no incentives, no transcripts. Just answers.
What that gap is worth
One mid-market panel project saves you six weeks and around $25,000. Multiply across a year of research questions you keep punting because the calendar makes them too expensive.
vs. mid-market panel anchor of $24,500
Time-to-insight collapsed from 6 weeks to minutes
In the time + budget of one traditional study
Run the math on your own org: (# of research projects you punted last quarter) × $25,000 is what curiosity friction actually costs you.
Where the $25K actually goes
Side-by-side breakdown of a typical mid-market qualitative panel project.
Numbers above are mid-market anchors for a 6–12 person qualitative study. Enterprise projects can run 2–4× higher; quick & dirty single-vendor panels can run lower. Pulse Panel pricing scales with API usage; a typical question fan-out lands well under $1.
Stop renting research. Start running it.
15 minutes is all we need to walk you through a panel broadcast on your audience. Bring the question you've been punting for a quarter — leave with the answer.
No vendors. No recruiting. No transcripts. No 6-week wait.